BB is an excellent example of cognitive dissonance that is part of owning a bulldog. Cognitive dissonance is the inability to see obvious concerns as they have been ‘normalised”. Believing BB was a totally healthy, fit and normal Bulldog, her owner still elected for “preventative airway correction“ before any signs developed, as that made sense to him. However, the difference post-surgery was astounding, with 80% more energy and a far happier dog. We all believe our brachycephlics have no problems, because that’s what the breeders want you to believe. BB’s story is common.